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A PLACE FOR DREAMERS

Jonestown2.0 will work out fine. Its the Los Vegas offices for an online shoe store with catered food and complimentary vending. The breakroom has a mural of emerald city painted behind the couch. The employees are cool looking, creative, quirky and bewildered. There are annual head shaving competitions and impromptu parades around the cubicles. The energy is intense, sometimes Its easy to forget that this is a web-based corporate retailer and not a big loving family. Zappos is about emotional fulfillment and self-empowerment. This condition is reinforced by integrating social media tools to encourage creative expression and a group identity.